The brand name I like and would like to analyze is NIKE.
1. NIKE is the goddess of victory in Greek Mythology. The fact that the name is connected to victory gives a range of associations, making NIKE a brand for winners.
2. The name was not translated in Romanian.
3. The name brings positive connotations, raising associations to freedom and wings of the goddess NIKE.
The product I would like to introduce on the market is a web design software. I would name it Design Lab Express. Web designers are creative people with passion for their work. Design Lab Express is appropriate name because it can raise feelings of freedom and challenge to rapidly present and convey ideas.
Nike it is one of your favorite brands?
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