duminică, 21 noiembrie 2010
What motivates people to change?
For me, it depends very much of the situation, of the people surrounding me and on general living conditions.
I noticed that my motivation for change are the people I interact with on a daily basis.
We have different behaviours at work, at home or at school. This because the daily interaction is different with these social groups and entering a new group, making new friends urges us to change so we let the new experiences.
Also, if we are in a new situation, a situation that we haven't faced before, we need to adapt, change a behaviour pattern.
This is human nature and people who don't want to change are to stubborn to accept that daily we DO in fact change.
Endorsements
The product I choose for this assignment is L'oreal.
There are a lot of famous singers and actresses chosen by L'oreal to represent the image of the company, one of them is the singer Beyonce. I think she was chosen because she has a huge fan base among girls and woman in general. She is well known all over the world for her singing career and she projects a healthy image. She is not overly skinny and she is not involved in any public scandals.
I don't think there is any debate between the image L'oreal is projecting and how it is actually perceived by the public. The products are good and offer the quality promised, of course nobody can have the same perfect skin tone or other fisical aspects that the girls in the commercial have but this is not a reason for debate.
My question for those who would like to add a comment is: Would you buy a product only because your favourite movie star, or singer is endorsing it?
luni, 15 noiembrie 2010
Brand names
1. NIKE is the goddess of victory in Greek Mythology. The fact that the name is connected to victory gives a range of associations, making NIKE a brand for winners.
2. The name was not translated in Romanian.
3. The name brings positive connotations, raising associations to freedom and wings of the goddess NIKE.
The product I would like to introduce on the market is a web design software. I would name it Design Lab Express. Web designers are creative people with passion for their work. Design Lab Express is appropriate name because it can raise feelings of freedom and challenge to rapidly present and convey ideas.
luni, 18 octombrie 2010
What did I do last summer?
Last summer I have been at the seaside with family and friends.
We went to the Mamaia resort and spent 7 days there. The sun was shinning every day and the water was very warm each day.
It was very pleasant to stay on the sun and swim in the black see, I got a vert nice tan.
Of ourse the sand was a bit dirty because some people can't take care of their own garbage I guess.
Every evening we went out for a walk after a long dinner, enjoying the good weather and the salty air.
One of the most fun evenings was when one of my friends and I rented a bicycle and went for a ride on the shore.
The bicycle was easy to handle and it was a rush to drive between people.
It was a fun summer, to bad is over.